When we met Glauser Williams, they were paying $300 per month for website maintenance and had zero web-referred customers to show for it. Within a month of launching their new website, Glauser Williams received 20 new leads. Because they make an average of $5000 per patient, that kind of traffic adds up quickly. And with the new content management system in place, we saved them $2400 annually in website-maintenance fees.
On the marketing end, Skyhook put their website on the map – literally. The Glauser Williams website is now the #1 Google Maps result for the search term “orthodontist Mesa AZ.” Additionally, we set up their Facebook page, which now has more than 600 Likes. By sending our own photographer out to their office, we were able to capture high-quality photography to use on both the website and social media.
Finally a site to match the smile
The new site for Glauser Williams finally caught up with their great offline advertising when we came on. With big, personable imagery and fresh layout, the site amplified the marketing message.
Rising to the top
Our marketing focused on getting the huge offline following to make their mark online as well. Getting on Google maps and asking customers for reviews were key in establishing a competitive presence.
Social media works
Understanding that most people use word-of-mouth referrals to choose an orthodontist, we pushed for a heavy social media campaign. Lots of reasons to share successes make Facebook an obvious choice for Glauser Williams.
See our Fan Page on Facebook.
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