For years Cabinet Coatings of America has been a top choice in Arizona for cabinet refinishing and kitchen remodeling. Like many companies that have been around a while, owner Chuck Derouen was putting a lot of money into magazine ads, Yellowbook, flyers, mailers and all sorts of other traditional marketing. When we asked him why he was spending so much money on marketing that wasn't paying for itself anymore, he replied, "It's how we've always done it."
Chuck needed a way to reach his new generation of clients via the internet and Skyhook was there to guide him every step of the way. By implementing some simple but strategic design changes to his home page and helping him improve his organic search engine rankings, we were able to reduce his monthly marketing costs by more than 50% and increase his ROI more than 10 fold.