For years Cabinet Coatings of America has been a top choice in Arizona for cabinet refinishing and kitchen remodeling. Like many companies that have been around a while, owner Chuck Derouen was putting a lot of money into magazine ads, Yellowbook, flyers, mailers and all sorts of other traditional marketing. When we asked him why he was spending so much money on marketing that wasn't paying for itself anymore, he replied, "It's how we've always done it."

Chuck needed a way to reach his new generation of clients via the internet and Skyhook was there to guide him every step of the way. By implementing some simple but strategic design changes to his home page and helping him improve his organic search engine rankings, we were able to reduce his monthly marketing costs by more than 50% and increase his ROI more than 10 fold.

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A New Look and Feel

The site was already in fairly good shape. We just spruced up the home page by adding a rotating image gallery and easier navigation buttons. Then we migrated the entire site to Wordpress to reduce updating costs and to improve the site's SEO performance.

There's No Place Like #1

After some heavy local search optimization and onsite tweaks, we were able to get Chuck's business to the top of the local search rankings for many cities in the Valley. We continue to optimize his site on a monthly basis to increase rankings for additional keywords and geo locations within his niche.

The View from the Top

Now that Chuck's site is ranking higher in the search engines, traffic to his site continues to grow. Many new customers find his business everyday by using Google and other search engines to search for cabinet refinishing companies in the Phoenix area.

 
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