User attention is a finite resource. Once it’s used up, if they haven’t found what their looking for, they hit the dreaded “back” button and bounce off the page. You lose a sale. Sad trombone noises sound in your head. Information Architecture is the discipline that critically examines your site/information and organizes it based on
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WordPress Designer Mesa AZ
What is WordPress? WordPress is a popular free website platform that makes it easier than ever for webmasters with any experience level to manage a website. WordPress is a software program that runs on a web server (rather than on your computer) and allows you to easily update and maintain your website from anywhere with
How to Start a Business
In 1931 James Truslow Adams defined The American Dream by stating that “life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement” regardless of social class or the circumstances of their birth. Today in the year 2011 this “dream” still exists, and everyday Americans struggle to
I had a bad experience: The Net
Why are all the government secrets one mouse click away? The world is full of bad User Experience. Here’s an example: In 1995 The Net with Sandra Bullock came to theaters, and offered the general public a fantastic thriller based on the premise that all of our lives are now controlled digitally. People with
How to market my small business online
Find out how to market your small business online by learning about the process Skyhook uses to bring success to each one of our customers
Clean, Fresh, and Obvious: Three ways to make your site stand out
I have never met a client that wanted a confusing or ugly website. I only know people who want to be at the top of their industry. I’ve got bad news though: even some of the top people in some of the big industries have bad websites. That’s because money isn’t what makes a good
Increasing perceived value
Last week we made some changes at Skyhook. They weren’t big changes when you really think about them, but they seem to be making a huge difference in perception (at least so far). It got me thinking about how perception is everything. Perception is commonly called “positioning” or “hitting an angle.” Perception makes the difference
The Power of WordPress: Themes and Plugins
Wordpress is an awesome platform for building websites. From the default features to themes to plugins – it can handle almost any type of website you want to create.
Increase your Company’s Sales Through Online Marketing
Experience Matters: If you want your website to be an effective tool for generating revenue it needs to stand out! With millions of websites it is important to make sure that yours doesn’t get lost in the shuffle. Our #1 goal at Skyhook Internet Marketing is to help your company succeed. We believe that a
Measuring your website’s effectiveness with call tracking
For many businesses, one of the best ways to measure how well your website is performing is with call tracking. This article discusses what call tracking is, what it can do for you and how you can implement it.
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