The Blog

Simple Onsite Optimization for Small Business Owners

A very important part of getting traffic to your website is ranking on search engines like Google and Bing for keywords that are relevant to your business. To rank on search engines, website owners need to make a few changes to their website to ensure that it conforms with search engine optimization (SEO) practices. When

What Killer Caterpillars Taught Me About Persuasive Marketing

You know those moments when a tweet about a killer caterpillar species catches your eye and the next thing you know you’ve spent 10 minutes reading the article and buying into the conspiracy in a big way? …no? Yeah, me neither… OK so it happened to me yesterday. And in my defense, that tweet told

How to make your business stand out online

With so many businesses online, how do you make your business stand out? The short answer… GET SEEN! What do I mean by get seen? Well, your customers need to see you when they are looking for answers/information about your industry. You need to be viewed as an authority in your industry. They need to

Management position in a local interactive marketing agency that’s going places

JOB TITLE: Interactive Project Manager COMPENSATION: $50k/year + health, vacation and other benefits JOB DESCRIPTION: The interactive project manager is responsible for managing 5-10 creative technicians on the interactive team to consistently produce excellent work that is on time, on scope and on budget. He/she works as the liaison between the customer and the creative

3 Steps to Getting Your Business on Twitter

Getting your small business on Twitter can feel really overwhelming. “What are tweets?”, “What’s a handle?” and, “How is it different than Facebook?” are all common questions for Twitter newcomers. If these terms remind you of the sweaty palms you got as a college student while your professor handed out your calculus mid-term, then fear

How to motivate your web designer

A motivated web designer is 2x as effective as an un-motivated web designer. While it’s ultimately your web designer’s responsibility to have a good attitude and work hard for you, he/she is human and is subject to the same emotional challenges that we all face. Here are six “pro tips” for motivating web designers. 1.

4 Expert Tips to Amp Up Your Writing

I once had an English teacher who said, “You learn to write by reading.” At the time, my literary pursuits likely included the Harry Potter series and annual devouring of my childhood favorite, Where the Red Fern Grows, for the 7th, 8th or 15th time. While I can’t deny that such fictional browsing no doubt

The reality of being a web designer

Came across this little gem. Nice

Continuing Education in the Workplace: Why It’s Beneficial and How to Get Started

In many fields, a college degree is all you need to get your foot in the door. In some arenas, that diploma, the one that represents your 4+ years of college experience (minus all the Jack in the Box tacos), is even enough to propel you to management or executive positions. And if all you’re

Darwin & Social Media

We’ve all seen the Facebook statuses: “Ugh, so totally hating the Facebook updates!!! Mark Zuckerberg is ruining my life!!!” Some of you may be hanging your head in chagrin at this very moment as you realize you’re guilty of such a post. Take a deep breath, slowly back away from the exclamation-point key, and we’ll