Author Archive for Katie

The first thing the Super Bowl taught us was the importance of double and triple-checking your power grid before hosting the biggest football game of the year. I mean, this is one sports blackout that meant business. On the advertising front, it was all about the Internet. Consumerism is making an online shift in exponential

We’re excited to announce that one of our clients, Real Property Management East Valley, has been selected as a finalist for the Spirit of Enterprise Award from ASU’s W.P Carey School of Business. Skyhook’s marketing and development teams have helped promote RPM East Valley’s business efforts and increase revenue via search engine optimization, copy writing,

Good question. Why DO you need Internet marketing? Before we answer that question, let’s answer this one: when was the last time you used a phone book? *crickets chirping* Exactly. These days, most people use the yellow pages more for propping up uneven table legs than for finding a local dry cleaner or dentist. Why

Think blogs are just for creative, stay-at-home moms? Think again. I mean, you’re reading a blog right now. And while we  would agree with the creative label, our marketing agency is neither a mother nor are we at home — unless you want to wax metaphorical about things, of course. The fact is, bloggers come

The world woke up Friday morning not to enthusiastic Facebook posts and tweets about late-night adventures at The Dark Knight Rises, but rather to a developing news story on a Colorado tragedy. A few clicks to various online sources quickly reveals the facts: his name is James Holmes, his motive is unknown, and he brutally

You know those moments when a tweet about a killer caterpillar species catches your eye and the next thing you know you’ve spent 10 minutes reading the article and buying into the conspiracy in a big way? …no? Yeah, me neither… OK so it happened to me yesterday. And in my defense, that tweet told

I once had an English teacher who said, “You learn to write by reading.” At the time, my literary pursuits likely included the Harry Potter series and annual devouring of my childhood favorite, Where the Red Fern Grows, for the 7th, 8th or 15th time. While I can’t deny that such fictional browsing no doubt