Author Archive for Dallin

is the Director of Strategy for Skyhook Internet Marketing. He specializes in engineering websites that meet business objectives. Find him on Google+

5 steps to a better website RFP

Is your company in need of an updated or new website, and you’re the one who has been tasked with creating the RFP for the project? Based on our experiences responding to many an RFP, here are a few tips for making an effective website RFP that will increase the chances that you’ll attract quality

Opportunity: UI/UX Designer (Full-time)

WHO WE’RE LOOKING FOR: Do you have a passion for digital design? Are you eager to apply those skills to strategic Internet marketing campaigns in a creative, collaborative environment? Yes? Good. Our ideal candidate knows it takes more than pretty pictures to make websites usable and effective. He/She is steeped in UX/UI principles and creates

How do I create a sitemap?

The first step in building a website is to chart out a sitemap. For the purposes of this discussion, I’m referring to a written sitemap, not an HTML or XML sitemap like the ones you submit to Google — that’s something different. A sitemap is useful because it helps you visualize what the various pages of

How Much Does it Cost to Build a Website?

How much does it cost to build a website? There’s certainly no way to attempt to make a blanket answer for such an intricate question, just as there’s no way to say how much a car should cost or how much it costs to build a bridge (how big? how long? how fast? where? by

Skyhook is hiring a Search Engine Marketing Manager

JOB TITLE: Search Engine Marketing Manager COMPENSATION: Commensurate with experience and qualifications + health, vacation and other benefits JOB DESCRIPTION: As a Search Engine Marketing Manager, you will be responsible for developing & implementing strategies that will help Skyhook’s clients rank highly on both organic and paid search engine listings. In order to do this,

5 ways a good website can help you automate your business

Your company probably has a website simply to maintain a virtual presence. That’s a great thing to have, but a good website can do so much more than that. Are you taking full advantage of the power of internet marketing? Is your website working hard for you, or is it the other way around? Here

Management position in a local interactive marketing agency that’s going places

THIS POSITION HAS BEEN FILLED. We’re growing, so check back often! JOB TITLE: Interactive Project Manager COMPENSATION: $50k/year + health, vacation and other benefits JOB DESCRIPTION: The interactive project manager is responsible for managing 5-10 creative technicians on the interactive team to consistently produce excellent work that is on time, on scope and on budget. He/she

How to motivate your web designer

A motivated web designer is 2x as effective as an un-motivated web designer. While it’s ultimately your web designer’s responsibility to have a good attitude and work hard for you, he/she is human and is subject to the same emotional challenges that we all face. Here are six “pro tips” for motivating web designers. 1.

The reality of being a web designer

Came across this little gem. Nice

Continuing Education in the Workplace: Why It’s Beneficial and How to Get Started

In many fields, a college degree is all you need to get your foot in the door. In some arenas, that diploma, the one that represents your 4+ years of college experience (minus all the Jack in the Box tacos), is even enough to propel you to management or executive positions. And if all you’re